LifeVantage Corporation (Nasdaq:LFVN) highlighted a host of significant events at its Elite Academy distributor convention in Indianapolis over the weekend.
LifeVantage recently launched Vitality StackTM Packets, a portable version of its successful Vitality StackTM product. The initial cyberlaunch was followed up at Elite Academy with a formal introduction to over 4,500 distributors with training to support the launch.
LifeVantage Chief Marketing Officer Ryan Goodwin commented,
“This new product further swings the pendulum toward a family of biohacking products that build on and complement each other, rather than toward any single product. The strong distributor response gives us confidence that our product strategy is on trend.”
The Company introduced a new customer acquisition program that will provide a better experience for customers and a potential additional source of revenue for distributors. Currently, LifeVantage sells products exclusively through its network of independent distributors.
Beginning in March, new customers in the U.S. will be able to purchase products at LifeVantage’s corporate website and will be auto-assigned to distributors who are new to the company and active in their business following the initial purchase, opening up a new pool of potential customers.
In connection with this new customer program, the Company has created a new mobile app that is scheduled