Monthly Archives: December 2017

Isagenix Co-Founder Kathy Coover Named One of The Most Influential Women In Direct Selling

Isagenix International, a global health and wellness company providing nutrition and lifestyle solutions, is pleased to announce that Co-Founder and Executive Vice President Kathy Coover has been named one of The Most Influential Women in Direct Selling by Direct Selling News (DSN).
The magazine selected 20 women, including Coover, based on their executive leadership roles in companies published on the Global 100 list and private companies that have grown considerably over the past few years.
“I’m honored to be among the women receiving this prestigious recognition,” Coover said. “It’s incredibly gratifying to be part of such an amazing community of leaders who excel in our industry and who care deeply about the success of women working in direct sales around the world.”
Coover has more than 25 years of experience in the direct selling industry, including being a top income earner in three separate direct sales companies, where she generated millions in income.
She co-founded Isagenix with her husband, Jim, in 2002 and currently co-owns the company with Jim and their son, Erik. In the past 15 years, the family-owned business has had more than $5 billion in cumulative global sales and has expanded into 15 markets across the world. It recently marked its

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Oriflame’s Magnus Brannstrom Gets Candid About Direct Selling In India

Magnus Brannstrom, CEO and president of Swedish direct selling company Orifame, doesn’t believe in mincing words. Founded in 1967, Oriflame has a sizeable presence in 60 plus countries, with over 3 million beauty consultants, generating annual sales of around €1.2 billion.
In India, it’s been battling headwinds since its debut in 1996. “The first 20 years were very tough in terms of profitability,” confesses Brannstrom. He claims India is now profitable but declines to share numbers, citing global policies. Asserting that India is among the Top 5 markets for Oriflame, he contends that the Indian obsession with white skin is not unique. “The grass is always greener on the other side,” he grins, adding that while Indians want to look white, Westerners are keen to get tanned.
Over 20 years in India, how has the journey been so far?
India is among the top five countries. The first 20 years were very tough in terms of striking profitability. The sales prices are very low compared to other countries. So it’s hard to make money. It has been a long journey towards profitability. But Oriflame has been able to endure because of the long-term opportunities. Now we are happy with the business; the

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