Monthly Archives: October 2017

E-commerce grow seven times faster than global retail average

Retailers with strong e-commerce offerings are defying sluggish sector average growth rates by double-digit margins amid the evolving structure of global retail. U.S. and Chinese e-commerce giants, Amazon, Alibaba, and JD.com averaged 30 per cent growth in 2016, while the rest of the global retail market managed just 4.3 per cent, according to a new
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SMEs in denial about the cost of a cyber-attack

Only 19 per cent of SMEs have put aside a war chest to deal with the repercussions of a cyber-attack, according to a study by PolicyBee. Cyber insurance expert Sarah Adams, who commissioned the study for PolicyBee, says, ‘Cyber-attacks are not just an IT problem as they could impact sales, customer relations, reputation and a
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Work-related training – send the women or the men?

With an equal number of women entering the workforce as men, you may think that cracks are starting to form in the proverbial glass ceiling. However, recent research by Theknowledgeacademy.com reveals the limitations women still face in their professional careers; namely a lack of workplace training offered by their employers. The Knowledge Academy has consulted
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Total Life Changes Puts Fun Back Into Networking With Fun Fridays

Total Life Changes (TLC) uses Facebook Live to inject Fun into Fridays. Every week at 2 PM eastern, members of TLC ‘s Executive Staff “Go Live” no matter where there are. “We have broadcasted our Facebook live feeds all over the world; from numerous hotels and airports to corporate events. No matter what, the show must go on,” says TLC’s Chief Marketing Officer, Scott Bania.
That is exactly what this live broadcast has become for TLC; it has taken on the identity of an often-unscripted show that has attracted tens of thousands to the Facebook News Feed with analytic data representing organic reaches exceeding 50,000 Facebook users.
On average, there are over 1,500 comments in a 20-minute period and views that reach about 15,000 in less than 24 hours. This concept of utilizing Facebook Live as a tool to effectively communicate with TLC customers and IBOs was developed by TLC’s Chief Operating Officer, John Licari:
“Consistency is king. We have to develop stronger relationships with our Independent Business Owners (IBOs) in the field and our customers.
What I noticed was our IBOs using live broadcasts to share information about our products and our business opportunity. For a long time, everyone was using Periscope

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