Monthly Archives: October 2017

How to Work with Brands: Learning the Ropes of Influencer Marketing

By Holly Reisem Hanna When I first launched The Work at Home Woman, I knew that I wanted to monetize my blog with traditional advertising methods and affiliate marketing. I also knew that I needed a lot of blog traffic to do so. So I decided to offer free giveaways and product reviews as part […]

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Retail or e-tail? The rise of e-commerce

Shopping habits have changed dramatically over the course of the last decade. Rather than popping out to the shops to pick something up, it’s more common to choose next day delivery from Amazon Prime and never have to leave the comfort of your home. With the rise in online shopping, the retail market has had
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How traditional businesses make the step to online sales

Despite the economic turbulence of the early 2010s, the UK’s online economy has proven increasingly robust. For example, the number of eBay millionaires has risen by 50 per cent since 2013 – from 443 to 663. An eBay millionaire is defined as a business registered on eBay.co.uk with a turnover of £1 million or more.
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Why apps aren’t dying but evolving

When it comes to apps, the media are harbingers of doom. Smartphones are heading for extinction. App downloads are plummeting. Brands are deserting apps at an alarming rate – by 2020, 20 per cent of all brands will have abandoned their apps altogether. Or so they say. These predictions have a limited resemblance to reality.
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