Monthly Archives: September 2017

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The modern customer journey

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Demanding, informed, yet seeking constant validation, today’s customer is complex – especially when it comes to discretionary purchases. Flitting between store and online, for these boomerang customers 60 per cent to 70 per cent of the decision making process will have occurred before any direct retailer interaction. And when product information, from reviews to social
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Why consumers are fed up with irrelevant brand communications

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Almost two-thirds (65 per cent) of consumers say companies, retailers or brands send them too many irrelevant communications, according to new research. According to the 2017 Holiday Retail Outlook Report by Conversant, Epsilon and LoyaltyOne, 87 per cent of 25 to 34-year-olds are more likely to shop at a retailer if it gives personalised offers.
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How businesses can keep employee data as private as possible

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For most businesses, handling an employee’s confidential data can present a number of challenges. It is important to educate the team on the importance of handling data to ensure confidence to not have to face any of the legal implications of a data leak. How should a business keep DBS data private? First and foremost,
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