The USA Food and Drug Administration has send Perfectly Posh and CEO Ann Dalton a warning letter, which is considered widely as a marketing nightmare.
The FDA:
Dear Ms. Ann Dalton:
This is to advise you that the Food and Drug Administration (FDA) reviewed your website at the Internet address https://www.perfectlyposh.com/p/ in March 2017 and has determined that you take orders there for the products Share Skin Joy Coconut Oil, Goodnight Kisses Overnight Lip Mask, Purifier Snarky Bar, Call it a Night Nighttime Facial Oil, and Lemon Wedgie Caffeinated Lip Balm.
The claims on your website establish that the products are drugs under section 201(g)(1)(B) and/or (g)(1)(C) of the Federal Food, Drug, and Cosmetic Act (the Act) [21 U.S.C. § 321(g)(1)(B) and/or (g)(1)(C)] because they are intended for use in the cure, mitigation, treatment, or prevention of disease and/or are articles intended to affect the structure or any function of the human body. As explained further below, introducing or delivering these products for introduction into interstate commerce for such uses violates the Act. You can find the Act and FDA regulations through links on FDA’s home page at www.fda.gov.
Examples of some of the website claims that provide evidence that your products are intended for use as drugs
Monthly Archives: June 2017
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Two of the company’s key marketing pieces won multiple awards:
“We Live Jeunesse” magazine — one Gold and four Silver for writing, design, photography and overall content
Jeunesse product catalog — three Silver for overall design and photography
Three of the company’s newest videos were honored for branded content:
“Instantly Ageless by Jeunesse” — Gold
“M1ND an Ounce of Genius” — Silver
“What Does Your Day Look Like?” — Silver
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Instantly Ageless Flawless Photo Contest social media campaign for content marketing
Luminesce Flawless Skin Brightener for packaging
The company’s blog for content marketing and writing
“Jeunesse Guide to Social Selling” for writing and design
The Communicator Awards are judged and overseen by the Academy of Interactive and Visual Arts (AIVA), a 600+ member organization of leading professionals from various disciplines of the visual arts. AIVA membership includes professionals from: Coach, Disney, Estée Lauder, Lockheed Martin, MTV Networks, Pitney Bowes, and many others.
In recognition of these awards, Jeunesse