Monthly Archives: June 2017

Employee perks: The PR power of benefits for a small business

No small business could compete with employee perks like Goldman Sachs’ cover for gender reassignment surgery or free housing for interns, as offered by Facebook. But there are plenty of smaller businesses owning it in the creativity stakes, offering benefits which really get people talking. Employee perks for PR gain are a marvellous tool for small businesses
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Start-up mistakes: The errors to learn from when launching a business

When it comes to starting a new business, it can be hard to be mindful of the many pitfalls and challenges when there are so many new and exciting things that need doing. But underestimating the impact of seemingly small decisions can come back to haunt you in the long run. Start-up mistakes can hit
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It’s all about the deal – shoppers search for discounts before buying

Research carried out by bigDL, the digital marketing tool for retailers and consumer deals app, reveals, that 80 per cent of adults search for discounts and codes or vouchers before making a purchase. And, half of those aged between 25-34 years old would postpone or not make a purchase at all if they haven’t got a
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