Monthly Archives: May 2017

How to spot a real SEO expert for your small business

After cold-callers offering to make you a small fortune in PPI compensation, chances are that your biggest source of spam is from a self-styled SEO expert promising to sort out your online ranking. There’s no question that SEO is the most important part of any digital marketing strategy, keeping the big players at the top
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Car subscription service: How one man shook up a sector

Toby Kernon is the founder and CEO of ‘car subscription’ service Wagonex. Here, he discusses shaking up an industry, meeting developers in coffee shops, and the importance of having goals. What was your background prior to starting your company? Prior to starting Wagonex, I worked in finance where I ran my own business for 12 years. After being
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How to attract talent as a small business

Millennials, and their more junior demographic ‘Generation Z’, have become increasingly significant for businesses not only because they differ considerably to any generation before them in terms of their approach to work, but also because they outnumber almost all previous age groups. In fact, Millennials are set to make up 50 per cent of the
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Don’t beat the millennials – join them!

Millennials. Employers have denounced them as a generation who require constant affirmation in order to get hard work out of them. But what if we have it all wrong? What if the secret to our techno-centric future is unequivocally tied up not so much in our acceptance of Generation Y – aka the millennials –
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