Films like The Fifth Element, Minority Report and Blade Runner sold us a future where brands were omnipresent in the environment – a landscape dominated by hyperscale advertising and shops that know you by name. The Digital-out-of-Home advertising sector is growing faster than most advertising media, however there has been surprisingly little innovation if you
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Monthly Archives: April 2017
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The dangers of intellectual property infringement for small businesses
by Ben Lobel • • 0 Comments
Rapid technological advancements are making it easier than ever for counterfeiters to produce authentic-looking goods to sell online. Where the cost differentials are minimal, it’s common for unsuspecting customers to assume the product advertised is just a great bargain, rather than a fake. Every sector is affected by intellectual property (IP) abuse, and small businesses
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Luxury quality and accessible pricing: Mutually exclusive?
by Ben Lobel • • 0 Comments
Does a higher price equate to a better product? Split between the rock of pricing consumers out of their product, and the hard place of looking ‘cheap’, it’s a question any business leader or marketer has had to grapple with. The general consensus goes something like this: if a product or service is expensive, it is
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The Ins and Outs of SWOT Analysis for Marketing Growth
by Craig Simpson • • 0 Comments
Use this remarkable tool to realign your marketing campaign with what will give you the best results.
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The Tech Community Voices Its Support for Net Neutrality
by Nina Zipkin • • 0 Comments
More than 800 companies and venture firms signed their names to an open letter sent to the head of the FCC.
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6 Insights to Increase Your Business Acumen
by Michael Mamas • • 0 Comments
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3 Principles of Success Every Entrepreneur Needs to Adopt
by Jeff Boss • • 0 Comments
The courage to leap into entrepreneurship is a waste without the resolves to see the journey through.
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FCC Chairman Moves to Eliminate Net Neutrality Regulations
by Chloe Albanesius • • 0 Comments
FCC Chairman Ajit Pai circulated a proposal to his fellow commissioners that would reverse a 2015 decision to reclassify broadband as a telecom service, or Title II.