Monthly Archives: April 2017

Six tips to small business success in SMS marketing

SMS message marketing has become an increasingly popular communication channel. If you haven’t tried this yet, it may be because you have the wrong idea about SMS marketing. When used properly, SMS marketing allows for extremely precise targeting, and can be an effective tool to reach an elusive but lucrative demographic: the younger generation. If
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What living in an on-demand society means for small business tech

Consumers no longer want to spend time looking for an answer; they want information from businesses immediately, with no fuss. In 2015, we witnessed a shift in consumer behaviour from ‘social networking’ to ‘social messaging’. There are now more people talking privately via messaging applications than there are using the public social media features. This
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