Monthly Archives: March 2017

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Richard Reed talks business: Advice for a small retailer

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Getting people through the door can be a considerable challenge for small business owners – but there are many ways for a physical store to increase footfall and social media traction alike. In this video from Travelers, Matthew Wheeler, founder of lifestyle store Cassius & Coco, benefits from a mentoring session from Richard Reed, founder of
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Why small businesses shouldn’t be afraid of the dark social

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Social media is one of the most cost effective – and indeed, generally effective – tools in a growing business’ marketing armoury. However, growth in ‘dark social’ channels has now surpassed the growth currently being experienced in mainstream social channels: Facebook, Instagram, Twitter and Snapchat. It might sounds like the sort of activity that might
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How independent retailers can remain competitive on returns

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It’s clear there is a seismic shift happening in retail right now. Once steadfast department stores and high-profile retail chains are announcing massive store closures and bankruptcies, while billions of pounds in sales are moving from in store to online. While this evolving retail climate is creating issues for some, many are successfully shifting their
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