Monthly Archives: February 2017

Aesthetics aren’t everything: a strong and reliable website a key to success

In today’s world, a website is pretty much compulsory for any business looking to get up and running. Sure, everyone wants a site that looks attractive, professional and reflects their company’s personality, and overall design standards have risen dramatically in recent years – but what about performance? Without a strong online presence, small business owners
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Do dress codes still have a place in today’s working world?

Workplace dress codes have been a hot topic recently, particularly given the recent debacle around discriminatory dress codes for women. It’s clear that the working world is changing, and the office environment is longer restricted to suits for men and dresses and heels for women. But, it is very much dependent on the type of
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The importance of online reviews for SMEs

Consumers today are more empowered than ever. With a staggering range of retailers to choose from, customers can be quick to reject businesses when the service they receive isn’t up to scratch. While losing a few loyal customers might not be the end of the world for larger businesses, it can be catastrophic for SMEs
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The challenges long-running businesses face in the digital era

Modern business has little in common with the way it was done one hundred years ago, fifty years ago or even as recently as twenty years ago. Consumer habits and behaviours have changed so dramatically with the rise of ecommerce and the digital era that the traditional way of conducting business has almost completely disappeared.
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Blossoming relationships between start-ups and enterprises

Something interesting is happening with the dynamic of business partnerships. While it’s a familiar rule for the big kids on the playground to play together, the past few years have seen more mix and matching. Established companies with experience, sturdy infrastructures, heritage and a solid reputation are turning their sights to nimble new businesses with
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