Cheltenham festival and what it means to on-course bookmakers and High Street betting shops

‘We can’t get out of Cheltenham quick enough, bookies are being carried out on stretchers.’ That was the quote from Ladbrokes after a bruising four days at the Festival last year where they alone reckoned to be into losses of £60 million. ‘Lightning is unlikely to strike twice’ is Ladbrokes’ and all the other chains’
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