Monthly Archives: November 2016

How to stand out at a business marketing exhibition

You’ve booked a place at an exhibition! Now is your chance to get out there, showcase your business, attract more customers and watch the profits come rolling in…simple, right? There’s only one small problem, every other business at your exhibition has had the same idea. Standing out, making a statement and attracting visitors is one
The post How to stand out at a business marketing exhibition appeared first on Small Business.

Read more...

Laissez faire: British workers less likely to fake illness than the French

Brits are among the most honest workers in Europe when it comes to pulling ‘sickies’ and are less likely to fake illness, according to new research. Contrary to popular belief, less than a third of Brits (29 per cent) fake illness to get days off work, a modest figure compared to other workers across Europe. The
The post Laissez faire: British workers less likely to fake illness than the French appeared first on Small Business.

Read more...

British consumers spend £21.7 billion on impulse purchases each year

Britons spend an estimated £21.7 billion on impulse purchases each year, according to new research. The majority of British consumers have revealed they can’t resist making impulse purchases even when they are not on their list of items they need. It was also found that £416 is spent on impulse purchases in a year by
The post British consumers spend £21.7 billion on impulse purchases each year appeared first on Small Business.

Read more...

Research reveals recruitment challenge faced by SMEs

Small businesses face a recruitment challenge as they are not seen as attractive to senior executives who prefer a larger employment base, according to new research. The study from Norrie Johnston Recruitment (NJR) reveals that just 16 per cent of senior executives want to work for a small business. The majority of respondents (41 per
The post Research reveals recruitment challenge faced by SMEs appeared first on Small Business.

Read more...

How businesses can use social media videos to influence purchasing decisions

Three quarters (74 per cent) of consumers say there is a connection between watching a video on social media and their purchasing decisions, according to new research commissioned by online video solutions provider, Brightcove Inc. The global survey – conducted with 5,500 consumers in the UK, France, Germany, US and Australia– reveals that nearly half
The post How businesses can use social media videos to influence purchasing decisions appeared first on Small Business.

Read more...

Why young SME owners are easy targets for fraud attacks

Millennial entrepreneurs (i.e. those aged 18 – 35) are the most vulnerable to fraud attacks, with more than one third (35 per cent) of young business owners claiming to have been a victim of invoice, mandate or CEO fraud. According to research from Accura, the insights business of VocaLink, this increases to 55 per cent
The post Why young SME owners are easy targets for fraud attacks appeared first on Small Business.

Read more...