Monthly Archives: August 2016

The effectiveness of guerrilla marketing for small businesses

Guerrilla marketing is described as an advertisement strategy concept ‘designed for businesses to promote their products or services in an unconventional way with little budget to spend’. It involves high energy and imagination focusing on grasping the attention of the public in more personal and memorable level, and can be a cost-effective way of publicising your small
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New Insurance Act is upon businesses

The Insurance Act, which affects all new contracts from August 12 onwards, introduces a more policyholder-friendly regime. Billed as good news for business, the Act addresses the imbalance in rights and remedies, currently in favour of insurers, and provides enhanced protection for policyholders who all too often are tripped up by the onerous obligations presently
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