Mari Jo Serdoner was promoted to Chief Brand Officer during a Regional Conference in Atlanta, Georgia on July 23, 2016. Serdoner served as TLC’s Director of Marketing for more than two years and continuously sought out additional roles within the executive team.
TLC’s founder, CEO and now acting President, Jack Fallon concluded his search for qualified candidates and officially promoted Serdoner during the Summer Regional Conference at the Cobb Galleria.
A Chief Brand Officer (CBO) lives and breathes the brand image, message and promise while ensuring the brand is infused into all aspects of a company from marketing and advertising to finance, customer service and everything in between.
Serdoner will be expected to analyze, modify and create the brand image while ensuring its consistency across all platforms. Serdoner exemplifies the ability to live

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