Monthly Archives: June 2016

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Consumers feel misunderstood by brands

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A study led by Attest reveals that perfume brands, female clothing and gaming top the list of the biggest offending sectors to wrongly estimate their consumers’ spending habits and desires.
The 2,000-strong survey of UK-based adults aged 18-75 aimed to discover more about consumer attitudes and how Britons feel they are represented by corporate brands.
Respondents were initially asked if they felt they were misunderstood by brands in general, with 35 per cent stating they feel this way. Within this group of misunderstood respondents, the majority at 82 per cent feel as if they are not well represented and are often ignored by big labels.
Following on from this, to find out more about which sectors were seen as the biggest offenders, respondents were provided with a list and were asked to actively rank where and how they feel the most misunderstood as consumers.
The sectors that get it wrong
Perfume companies are ranked by 26 per cent of respondents as the sector most likely to misjudge its customer base, followed by women’s clothing brands (23 per cent), game companies (19 per cent), insurance companies (17 per cent) and make-up brands (10 per cent).
All respondents were then asked by researchers if they had ever previously engaged with brands to give feedback, with only 41 per

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Businesses turn to ex-hackers to improve cyber security

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A fifth (20 per cent) of UK businesses have already invited hackers to assess their cyber security and systems and a further 37 per cent are open to the idea.
The report from Radware finds that three in five respondents experienced a cyber attack in the last 12 months.
Concerns over the growing threat lead four in five respondents to state that security is now a CEO-level concern while 33 per cent state that a change in C-level awareness is critical in order to thwart the latest attacks.
Among the leading concerns for executives is the Internet of Things (IoT), with connected devices identified by 29 per cent as ‘extremely likely’ to be a target for cyber criminals over the next three to five years.
Although businesses understand the threat, many are unsure how or where to direct their resources to defend against it, leading to the consideration of hiring an ex-hacker.
Ransomware is high on the agenda too, with around one in seven respondents experiencing a ransom attack over the last year. In fact, at least three companies said they were under attack at the time of the survey.
Although UK executives express an unwillingness to pay a ransom, with 9 per cent saying they would pay, compared to 23 per cent in the US, seven of

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