Youngevity International, Inc., a global direct marketer of nutritional and lifestyle products and also a vertically-integrated producer of gourmet coffees for the commercial, retail and direct sales channels, announced that Loren Castronovo has been appointed as Chief Marketing Officer of Youngevity International.
Loren Castronovo is a consumer-focused leader with a unique blend of entrepreneurial spirit and appreciation for the process. An industry veteran, with over 30 years of marketing, product development and brand management experience.
Ms. Castronovo has worked with industry leaders including marquee names such as: Chanel®, Mary Kay®, Est?e Lauder™, The Body Shop®, Revlon, and Creative Memories®. During her career, Ms. Castronovo has held the executive titles of: Chief Marketing Officer, Executive Vice President of Sales, Vice President of Product Development, Director, New Ventures and Director of Global Color Marketing. She