If you want to do a Due Diligence (research) a Direct Selling – Network Marketing – MLM company, one of the most well-known insights is probably Facebook’s “People Talking About This” metric.
It has been used extensively by social media marketers as an important tool since it was first introduced, back in late 2011.
It basically represents the number of people that engaged with the official company page (through likes, comments, shares etc.) over a 7-day period.
Facebook likes are not so important, anybody can buy them, “People talking about this” is much harder to influence and a great metric how a company is doing on social media and if the opportunity is “In Momentum”.
This metric is part of our Momentum ranks which you find here for March.
You find the “People talking about

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