Janine Belmont, chief executive of Peruvian direct selling and cosmetics giant Yanbal International explained the three most important factors a Peruvian business needs in its journey to become a global business while speaking at a panel at CADE 2015, a business forum for the main representatives of Peruvian businesses. Yanbal has a track record of more than 40 years in Peru and a presence in 10 countries globally.
1. Products and relevant business model
“It is critical to have products of the highest quality. And for this we must work with the best materials and the best local and international suppliers.” She said.
To have world-class products it is essential to have a significant investment in research and development. “A Peruvian company that wants to be competitive must invest in innovation through research and development,” she