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Monthly Archives: December 2015
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Quit Your Business Now Unless You Can Answer 'Yes' to These 3 Questions
by Brandon Turner • • 0 Comments
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7 Digital Marketing Trends to Watch Out for 2016
by Matei Gavril • • 0 Comments
As we look ahead to a new year, it’s time to start developing new online marketing strategies.
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Think Boldly but Validate Your Ideas Before Taking the Leap
by Brett Relander • • 0 Comments
Successful marketers are brash when dreaming new initiatives but humble when testing to see if they are any good.
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You Can Now Reserve an Uber Directly From Facebook's Messenger App
by Kim Lachance Shandrow • • 0 Comments
The world’s most popular ride-fetching app and the world’s biggest social network just announced they’re joining forces.
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How to Evolve From Selling 'Widgets' to 'Wisdom'
by George Deeb • • 0 Comments
You decide which is more valuable to the client, things or actionable data insights from those things.
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Predictive or Prescriptive Analytics? Your Business Needs Both
by Successful IBO • • 0 Comments
Your business is probably using analytics to predict trends and plan for the future. But don’t forget about prescriptive analytics, which lead to concrete decisions.
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Beauty Editors Are Buzzing about This Nerium Product
by mallen@directsellingnews.com • • 0 Comments
Nerium’s Firming Body Contour Cream has made a number of recent appearances in the beauty press, partly due to a report that Hollywood actress Sofia Vergara used the product ahead of her November nuptials.
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Modere Appoints Vic Catalfamo As Chief Marketing Officer
by Ted Nuyten • • 0 Comments
Modere (www.modere.com), the first social retailer to create a safe and forward-thinking approach to overall wellness, today announced the appointment of Vic Catalfamo as Chief Marketing Officer.
Mr. Catalfamo is a seasoned executive, leveraging more than 24 years of experience in pioneering digital marketing strategies for consumer products at Proctor & Gamble. Throughout his career, Mr. Catalfamo has produced a track record of innovation, having secured 24 global patents.
Mr. Catalfamo was most recently responsible for designing and executing strategic partnerships and advanced media solutions as the SVP of Global Strategic Media at Viant. At Modere, Mr. Catalfamo succeeds Bob Finigan, who will transition to the newly created role of Chief Brand Officer.
Vic Catalfamo remarked,
“I’m excited and honored to join the Modere team at the new Newport Beach office to help continue
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New Star Wars Film Is a Marketing Force Brands Should Study
by Stephen J. Bronner • • 0 Comments
‘The Force Awakens’ is predicted to break box-office records, thanks in part to numerous brand partnerships.