DSEF’s most recent Campus Event at Florida State University (FSU) showcased one company’s extraordinary commitment to sustainability and corporate social responsibility. Randi Farina, Vice President of Business Development of Living Fresh Collection, shared her company’s story with more than 500 FSU students on October 22.
“College students are aware of the competition in today’s job market,” Randi says. “I was honored to be able to use my passion for the direct selling industry to share with them an opportunity they might not have otherwise considered. Being able to interact directly with them was a wonderful experience.”
Living Fresh Founders Diana Dobin Kauppinen and Michael Dobin created a healthy line of luxury linens made from Tencel+Plus™ Lyocell (fibers from eucalyptus). “It was amazing to see so many students at FSU share in our mission of
Monthly Archives: November 2015
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Jeunesse Garners 11 Awards In Prestigious MarCom Competition
by Ramya Chandrasekaran • • 0 Comments
Jeunesse Global is pleased to be among the winners recently announced in the 2015 MarCom Awards competition. The company garnered 3 Platinum, 4 Gold and 4 Honorable Mention awards for their work in marketing and communications.
The 2015 MarCom awards received over 6,500 entries from the United States, Canada and 15 other countries around the world. Winners were selected from over 200 categories and were judged by the Association of Marketing and Communication Professionals. Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.
“The Jeunesse family is honored that our marketing and communications efforts have been recognized alongside some of the world’s most valuable brands such as Microsoft, IBM and MasterCard. Providing first-rate and effective
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NHTC Opens First Healthy Lifestyle Centre In California
by Ramya Chandrasekaran • • 0 Comments
Natural Health Trends Corp. a leading direct-selling company that markets premium quality personal care, wellness and “quality of life” products under the NHT Global brand, today announced the grand opening of its first Healthy Lifestyle Center Plus (“HLC Plus”) in North America in Monterey Park, California. The HLC Plus will serve as a tangible retail space designed to provide current and prospective members with the opportunity to personally experience the complete NHT Global product offering.
“Similar to our 14 existing Healthy Lifestyle Centers already up and running in China, this brick-and-mortar presence will allow our members and others in the community to obtain comprehensive product information from our knowledgeable staff and come in contact with our products and brand first hand,” commented Chris Sharng, President of Natural Health Trends Corp.
“The opening of our
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Tyra Beauty Launches Anti-Smoking Campaign
by Ramya Chandrasekaran • • 0 Comments
Supermodel and super-CEO Tyra Banks’ new direct selling cosmetics line, TYRA Beauty, announced today it is partnering with truth®, the life-saving national youth smoking prevention campaign. The “Smoke Your Eyes, Not Cigarettes” collaboration with truth shapes perceptions of health and beauty with the goal of saving lives.
Tobacco is still the number one cause of preventable death in the United States. It’s an issue that hits close to home for Banks; her grandmother passed away from serious complications caused by long-term tobacco use.
“During my modeling career, never did I once light up a cigarette. There was enough ‘smoke’ around my eyes… I didn’t need any in my lungs! In creating TYRA Beauty, I have built products that change the way people look and feel about themselves — by partnering with truth, I wanted to bring our two platforms together to make a
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The Real Reason Banks Deny Loans to Many Small-Business Owners
by Levi King • • 0 Comments
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These 7 Tools Run Our 7-Figure Business
by Adam Callinan • • 0 Comments
Here are the newest bells and whistles to boost your ecommerce numbers and customer support.
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Le-Vel Raises $250,000 in Support of National Breast Cancer Foundation
by mallen@directsellingnews.com • • 0 Comments
In Le-Vel’s largest charitable initiative yet, company distributors and customers raised more than $250,000 in support of the National Breast Cancer Foundation (NBCF).
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This Week: Amway CEO Talks China, ‘PEOPLE’ Features Chloe + Isabel Founder
by mallen@directsellingnews.com • • 0 Comments
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The Booming Business Of Direct Selling
by Ramya Chandrasekaran • • 0 Comments
It’s a more-than $32 billion industry with 17 million employees in the United States alone.
The business of direct selling is getting bigger by the day. Companies include Mary Kay Cosmetics, It Works!, Herbalife, Pampered Chef, Younique, Jamberry, Scentsy. You may have heard of at least one.
Part-time or full, this business is known to be flexible and has no limits.
“It was the products. The fact that they did what they claim they were going to do. Products I was already buying elsewhere but I was just redirected what I was already purchasing,” Arbonne Consultant Kay Husman said.
Kay Husman is an independent sales consultant for Arbonne selling nutrition to skincare for people of all ages.
“I honestly wasn’t looking for a business. I was one of those just a product junkie. I did what a
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Skincare Entrepreneur Catherine McGee Joins ARIIX Wellness Council
by Ramya Chandrasekaran • • 0 Comments
ARIIX announced the addition of Houston-based entrepreneur and Licensed Esthetician, Catherine McGee, to its Wellness Council. Dedicated to providing high-performance products that improve the health and wellbeing of families around the world, the ARIIX Wellness Council is comprised of industry-leading experts and innovators in their specific fields.
Committed to helping women and men feel and look their best, Ms. McGee created her business, Luxury Laser of Houston, to provide state-of-the-art tools, technology, and expertise for beautiful skin and a healthy life. A graduate of the Aveda Institute, Ms. McGee has always stayed true to her entrepreneurial spirit, creating two successful businesses in the Houston, Texas area before settling into her current one at Luxury Laser.
“I’m so happy to be joining the ARIIX Wellness Council. I look forward to introducing my clients and loved