Monthly Archives: October 2015

Keeping Brand Consistency In Direct Sales

 
In the early 1900s, the North American direct selling industry had but one poster child: Avon Products. Founded in 1886 by a New York door-to-door book salesman, Avon is currently the fifth-largest beauty company in the world and the second-largest direct selling enterprise, with close to six million representatives worldwide and US$8.6?billion in annual sales in 2014. It’s one of the most powerful brands on the planet.
Although Avon cosmetics may no longer resonate with many North American women, direct selling as a business model remains as strong as ever. As evidenced by the resurgence of 1980s brands like Pampered Chef, Herbalife and Nu Skin Enterprises, and the arrival of Canadian enterprises such as Steeped Tea, Fifth Avenue Collection and Peekaboo Beans, it’s clear the idea of selling products right in the living

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Educational Development Corp Reports Record Gains

 
Randall White, CEO, Educational Development Corporation today announced record net revenues for the fiscal quarter and six months ended August 31, 2015.
Net revenues for the quarter ended August 31, 2015, were a Company-record $12,606,800 when compared to $6,808,200 for the same quarter last year, up 85%. Net earnings were $644,400 compared to a $3,900 net loss last year.
Net revenues for the home business division, Usborne Books & More were up 152% for the second quarter of fiscal year 2016, compared to the same period in fiscal year 2015. The net revenue gain was primarily driven by new sales associates joining our organization in this quarter, 4,800 compared to 2,300 in the second quarter last year, an increase of 107%. The net sales increase continued in September with sales of this division up

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Jusuru Health Product Wins Editor’s Choice Award

 
Informa Exhibitions has named Liquid BioCell™ Life by Jusuru International as the winner of the 2015 SupplySide CPG Editor’s Choice Award in the joint health category.
One 2015 consumer packaged goods (CPG) product was selected by the SupplySide editorial team for achievements in innovation and market impact in the joint health supplement category. Liquid BioCell™ Life was named as the winner for the Editor’s Choice Award for having the best joint health nutritional supplement. Primary consideration for the award was given for unique formulation based upon research results, proof of high quality, certifications, branded ingredients, delivery innovation, and transparency in the supply chain. Liquid BioCell™ met the judging committee’s high standards according to these areas of product evaluation.
The announcement was made at SupplySide West 2015 during the SupplySide CPG Editor’s Choice Awards Presentations,

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