Monthly Archives: October 2015

European DSA Appoints New Exec Director

 
The European Direct Selling Association (Seldia) has announced the appointment of Katarina Molin as its new Executive Director.  
Katarina Molin is of Swedish nationality and has extensive EU policy and communications experience. Before joining Seldia, she worked as Director General for the Association for Beverage Cartons and the Environment (ACE). She has also previously worked as Environmental Strategy Manager for Hewlett Packard and as policy adviser in the European Parliament.
Ms Molin will manage the Seldia office and will oversee the association’s advocacy policy and actions to ensure that direct selling continues to be acknowledged as a trustworthy channel of distribution offering unique independent business opportunities to men and women without any distinction.

Katarina Molin comments: “I am delighted to join Seldia. I look forward to actively engage with EU policy-makers and other stakeholders

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German Direct Sales Expected To Surpass 1 Million Distributors By 2019

 
Nearly 100,000 new distributors have joined direct selling opportunities in Germany in 2014, bringing the total number of direct selling professionals to 823000, a 13% increase over the previous year. This number is expected to grow by a further 25% until 2019, according to a new study. 
It is expected that more than one million sales partners will be working in the direct selling industry in Germany in the next four years. These are the results of a study conducted by the University of Mannheim on behalf of the Direct Sales Federatino of Germany (BDD).

“The figures clearly reflect the crisis-resistant nature of the industry.” says Prof. Dr. Florian Kraus of the University of Mannheim. “The increase in total industry sales at an annual rate of 8 per cent over the last seven years from 2007

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