Monthly Archives: October 2015

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How Cabi Tweaked Direct Sales Model To Success

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Kimberly Inskeep used to love shopping.
But as she got busier with work, family and life in general, she found there was rarely time to hit the stores. If anything, going shopping felt more like an errand than an outing.
“This is a female issue,” said Inkseep, founder, president and chief culture officer of clothing retailer Cabi. “We thought we could solve this for women by really giving her an experience that can really enhance her confidence.”
Cabi, which stands for Carol Anderson by Invitation, started in 2002 with the purpose of reinventing the shopping experience, as well as the success rate for direct sales companies. Almost 14 years later, the $250 million company has cemented its place in the direct selling industry.
“We wanted to position it as a real viable alternative…to the corporate grind,” Inskeep told Bizwomen. “It

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Eureka Forbes Aims To Double Group Revenue By 2019

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India’s pioneer direct sales company Eureka Forbes aims to double its group revenue by 2019 from the current Rs 3,200 crore (approx $487 million) with a major shift in strategy from a purely direct sales company to an omni-channel business.

“By 2019, we are looking at doubling our group revenues with a shift in strategy to focus on omni-channel,” Senior General Manager (Marketing) Eureka Forbes Shashank Sinha told PTI. “In the last fiscal, our market share was 58 per cent and we aim to increase this to 67 per cent by the end of this fiscal buoyed by retail store sales”, he said.

He pointed out that sales of their water purifier Aquaguard had “quadrupled” since March with its introduction in retail outlets. Besides direct sales, the company is also using e-commerce, tele-booking

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