The direct selling market in India’s Andhra Pradesh and Telangana states has the potential to attain a market size of Rs 50 billion (approx $765 million) by 2025, according to a FICCI KPMG report.
The market at present is worth approximately Rs 3.3-3.5 billion.
“AP and Telangana’s Direct selling Industry could potentially reach a size of Rs 50 billion by 2025. The sector’s contribution to the state governments revenue is expected to reach Rs 4.5-Rs 5 billion by the same period,” said the report on “Direct Selling Andhra Pradesh and Telangana-Global Industry Empowering Millions in India.”
The direct selling market grew at a CAGR of 15 per cent from 2010 to 2012 and witnessed a strong year-on-year growth from 2011 to 2012 to reach revenue in the range of Rs 4.3-4.5 billion, said the report which was