The Daily Mail in UK reports the launch of new direct selling fashion brand Hope Clothing that targets women over 40. Founded by former Marks & Spencers executive Nayna McIntosh, Hope’s womenswear collection is designed to empower and inspire the 40 plus woman, who are typically ignored by high street brands and online retailers.
According to McIntosh, Hope’s clothes are easy to wear and offer a flattering silhouette. Clothesare sold in pop-up boutiques hosted by stylists in their homes.
Below is the Daily Mail article about a Hope pop-up boutique hosted at a hair salon.
The weather was miserable in the picturesque village of Goring, Oxfordshire. It was the sort of evening you’d pay to stay at home.
But nothing was going to stop Ann Grosfort, 66, from attending this evening’s pop-up boutique at her local hair salon for new