By Jan Pinnington According to the American Marketing Association‘s Board of Directors, “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”. The essence of great marketing is this … intimately knowing your target market, understanding their needs, and offering […]
Monthly Archives: August 2015
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David And Debbie Reeder – Vemma Hit Royal Ambassador
by Ted Nuyten • • 0 Comments
Six years ago, David and Debbie Reeder decided to leave Vemma to seek out another opportunity. “We were distracted,” admits Debbie, reflecting on the four-year season. “You don’t know what you have until it’s gone.” Exactly 26 months ago, the pair returned, but this time, they were different people with a different level of commitment.
“We made a decision to be committed. It wasn’t ‘we’ll try this and see what it’s like in six months,’” explains David. “If you want to be successful in this business, you have to have resolve. You’ll find reasons to leave and shiny things that come along will take your focus off of what you want to accomplish.”
That self-described “tenacious” nature has paid off this time around as the couple has diligently focused, built deep and continued to
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Western wildfires force callup of 200 active duty troops
by Successful IBO • • 0 Comments
Active-duty soldiers have been called in to fight dozens of wildfires raging across the Western United States, the first time in nine years that such a step has been taken.
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Amazon's Jeff Bezos Opens Line of Communication with Employees In Wake of Damning Article About Company Culture
by Nina Zipkin • • 0 Comments
The article described Amazon as a brutal workplace where unrelenting criticism, crying in cubicles and sleepless nights are the norm.
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Stop Wasting Time, Especially When It Comes to Social Media
by Deborah Mitchell • • 0 Comments
Just think about how quickly hours go by when you read through Facebook posts. And that’s just one social-media platform. As entrepreneurs, we don’t have time to waste.
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Starbucks' Pumpkin Spice Latte Will Finally Be Made With Real Pumpkin
by Kate Taylor • • 0 Comments
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Stop Making These 5 Idiotic Media-Outreach Mistakes
by Jonathan Long • • 0 Comments
Getting the press to cover your business is great, but pestering journalists is not an effective strategy.
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Why Disney's $500 Million Acquisition of Maker Studios Is Proving Less Than Picture Perfect
by Geoff Weiss • • 0 Comments
Maker CEO Ynon Kreiz and top executives are rumored to be leaving Disney by year’s end, as the company failed to meet certain growth goals.
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Use These 24 Tools to Run Your Business From Anywhere in the World
by Sujan Patel • • 0 Comments
If you’re one of the lucky few that enjoys the ability to work from anywhere you like, the following tools will help keep you productive — no matter where you are.
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Have You Set Your Retirement Goals Yet?
by Andrea Murad • • 0 Comments
Without plans for your golden years, you won’t know how much money you’ll need in your savings.