Weight-loss and healthy living products company Medifast that recently announced first quarter financial results is expecting a strong second half.
“We felt very good about where we ended up the first quarter and we’re projecting $0.47 in earnings in the second quarter even though we anticipate that our average advertising spend will be higher going forward,” MacDonald says.
The consensus estimate of many analysts is for the company to earn $0.45 a share in its second quarter. On the top line, Medifast said it expects revenue to be $72 million to $74 million, above the Wall Street forecast of $71 million.
In order to hit its second-quarter targets, MacDonald is counting on a turnaround in the company’s direct sales channel, which experienced a revenue decrease of 9% to $52.1 million in 2015’s first quarter compared with $57.0 million last year.
“We’ve been building our network of