Italian Direct Selling Association Univendita closed 2014 with a turnover of associated companies amounting to 1.3 billion euro, an increase of 6.7% compared to 2013. The result continues a streak that began in 2010, the year the association was established. Since then member companies have experienced an average 30% growth.
The most dynamic segment was that of “durable household goods” with an increase of 7.3% and a market share of 66%, which also remains the most important sector of Italian direct selling. This is followed by “food and consumer goods ” (+ 5.6%) and “cosmetics and personal care” (+ 4.5%). Significant growth was seen in the sector “other goods and services” (+ 14.4%) driven by excellent results of the travel and tourism industry.
The number of professionals involved in direct selling number more more than 75,000, up 6.2% compared