GJ Reynolds has been with ViSalus long enough to witness firsthand how everything rises and falls on leadership. Throughout the past 9 years, this Vi 5-Star Ambassador has seen the good and the ugly that can come from leadership, or lack thereof. This insight has enabled GJ along with his wife, Alita, to build a strong team of leaders from the inside out.
Of course, one might think that after almost a decade of being a top industry veteran and a Vi Millionaire who has transformed thousands of lives, GJ would want to take his foot off the entrepreneurial pedal and cruise a bit. But talk to GJ for even a minute, and you’ll discover that he has no intention of standing still. In fact, GJ would tell you he is challenging himself every day, and is actively leading by example to show what it means to truly live and promote the Vi Life—with no wavering, no noise, no excuses.
Vi: What’s different between where Vi was and where they are today in terms of a leadership culture?
GJ: One of the reasons why we as a company rose so high in 2010 was because of our core leadership and values. Then, we started

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