More than 4,000 hyped-up brand promoters and guests gathered at Citibank Hall in São Paulo for the launch of mynt™ in Brazil on Sunday, September 7, 2014.
Brazil mynt President Mauricio Patrocinio and Brazil mynt Marketing Manager Claudia Fernandes hosted the event like a late-night talk show. The program was divided in blocks based on the 4 main pillars of mynt: #myntfit,#myntmoments, #myntmind, and #myntlife. Several individuals were interviewed during each block with the mynt brand promoters recognized and rewarded throughout.
Guest speakers included President and CEO Mauricio Bellora, Chief Marketing Officer Paul Muehlmann, and mynt Director Brandon Carter. The crowd was also thrilled to hear from famous Brazil philosopher and author Mário Sérgio Cortella and popular nutritionist Giovana Guido, the personal trainer for soccer player Bruno Lopes.
What’s more, new products were launched for mynt. The CORE Protein Shake—available soon—and our energy drink EMV Citrus Zero. Not only that, the traditional EMV will be completely rebranded and called EMV Acai. They also presented the new brand packaging for MX (tetrapack 330 ML) that will go live in the coming months.
Corporate and field leaders also shared momentous news and updates and inspiring stories to help mynt brand promoters grow their business. They launched a mynt kit, an exclusive prepaid shipping program, and