Monthly Archives: August 2014

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Mary Kay And Marketing Through Project Runway

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Adweek talks to Mary Kay’s director of U.S. consumer marketing Kim Sater about the brand’s deep relationship with Lifetime’s long-running fashion design competition show Project Runway—why it’s different, and why it works.
Why do a major TV integration with Project Runway?
The Mary Kay Color Design Studio, where the models go for makeup before walking the runway, is a perfect way to showcase the full Mary Kay line. … The makeup looks [that are] used on the models play a big role in completing the overall look of the design, so the designers can get very passionate about it, and the audience at home is interested in how to get the looks or how to interpret the looks for everyday wear.
That makes the partnership go way beyond just being an official sponsor of the show. We are part of the show every week and part of the designer’s vision.
One of your top artists is appearing on the show.
Luis Casco is one of Mary Kay’s global makeup artists, and we were thrilled to have him integrated into the show. In this role, Luis is the on-air representative of the brand. Luis was on set in the Mary Kay Color Design Studio consulting with the show’s designers on their visions for their models and working

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Ambit Energy Responds To Negative Press

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In a press release sent out this week, Ambit Energy speaks on how they have handled negative press and how they are overcoming future challenges. 
Numerous reports of complaints have been received by BBB against Ambit Energy; however these complaints have been handled, resolved and dealt with at no time.
Ambit Energy is a United States Multi-Level Marketing Company which provides electricity and natural gas services among households. The company was founded in 2006 and its headquarters is located in Dallas, Texas.
Ambit Energy Holdings LLC have been accredited by the Better Business Bureau since its founding in 2006 and have enjoyed continuous accreditation ever since. The company committed in abiding with BBB’s high quality accreditation standards and promises to continue to support them by providing excellent customer service to their consumers and making sure that all consumer complaints are resolved the soonest possible time.
Ambit Energy makes sure that everyone connected with their company follows the standards set by BBB. This is one of their top priorities since these are the core pillars of excellent consumer handling and a prosperous business. Ambit Energy wants to make sure that they have proper communication lines open to all consumers especially those who have complaints in the past. Ambit

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