Youngevity International, Inc., a global direct marketer of nutritional and lifestyle products and also a vertically-integrated producer of gourmet coffees for the commercial, retail and direct sales channels, announced today it has taken another major step in its international expansion by opening an office in Johor Bahru, Malaysia to serve the direct selling markets in Southeast Asia.
“We are very excited about being registered in Malaysia and opening an office as we intend to increase our direct selling coverage and distribution model in the fast-growing Southeast Asian markets,” said Steve Wallach, Youngevity’s Chief Executive Officer. “Youngevity has embarked on a strategic global expansion strategy to capitalize on the growing international demand for our products and business opportunity. We are committed to investing in scalable markets with long-term growth opportunities to generate higher levels of global market penetration.”
YGY International (Malaysia) had a successful soft launch in Johor Bahru, Malaysia at the 54th National Malaysian Medical Association AGM & Scientific Meeting of the Private Medical Practioners, a three day conference that was attended by over seven hundred medical practitioners from Malaysia and Singapore. In addition, YGY International was invited to present at the conference and provide further insight on how medicine could be