Tag Archive for Machine Learning

For business owners with mobile apps, machine learning can change the game for your company. Here are a few insights on how to incorporate AI in your mobile app and why it’s critical to your future.

What Is Machine Learning, and How Can It Help With Content Marketing?

by Yakup Özkardes-Cheung • March 27, 2022 • 0 Comments

Artificial intelligence helps create content more likely to generate conversions.

The Magnificent Salesforce – 7 questions for SMEs

by Paul Smith • November 5, 2019 • 0 Comments

Originally written by Paul Smith on Small Business
What is the Fourth Industrial Revolution and what does it mean for SMEs in the UK?
The Fourth Industrial Revolution (4IR) has brought about an incredible wave of innovation and technology that is radically transforming our economies, our societies and our daily lives. For business, it’s the application of artificial intelligence (AI), robotics, the Internet of Things (IoT), 3D printing, and other technologies to significantly improve the efficiency of organisations. Companies are using these technologies to deliver amazing experiences, which in turn is changing customers’ expectations for the companies that they do business with.
For SMEs, the 4IR opens up opportunities to level the playing field with competitors and larger companies. There are some wonderful examples of SMEs using technology to transform industries – just look at GoCardless disrupting the banking sector, or Treatwell transforming the health and wellness world.
>See also: Self-employed think artificial intelligence won’t majorly affect the workplace
Which elements of technology can help SMEs be more productive and better service their customers?
Some SMEs are scrambling to service their customers – and customers don’t care if they are dealing with a large or small company because they expect the same level of service regardless