I wouldn’t be surprised if most people reading this article will have, at some point, engaged in the “how direct selling is not a pyramid scheme” conversation.
In mythology, a giant is defined as an entity of prodigious size and strength.
The XV World Congress, co-hosted by the World Federation of Direct Selling Associations and the French DSA, will take place in Paris on Oct. 1-3, 2017 with France, the second largest direct selling market in Europe, as host.
Throughout the more than three decades I have been serving the direct selling channel, this has always been the most exciting time of the year for me: the run up to DSA’s Annual Meeting.
Greater consumer knowledge can generate growth opportunities for all businesses.
DSA’s mission is to police, promote and protect its members, thereby ensuring a landscape in which direct selling companies can operate effectively and ethically while protecting consumers from bad actors.
A common observation among executives new to direct selling is that there is surprisingly little syndicated data available about the direct selling channel, as compared to other industries.
With apologies to Franklin D. Roosevelt and the New Deal, it actually is revolution, not evolution on the table. In this case, I’m referring to a revolution of ethics in direct selling.
At the U.S. Direct Selling Association’s hugely successful 2016 Annual Meeting this June, I reported on some of the thoughts and observations shared with me throughout the year from direct selling executives, industry suppliers, members of the field, international peers and colleagues, investors, the press, policy makers and regulators.