Total Life Changes’ Chief Operating Officer John Licari was recently featured in Direct Selling News magazine’s cover story on the ways recent regulatory changes are forcing direct marketers to reexamine how they define customers versus distributors.
The Direct Selling News story interviews senior executives from some of the biggest companies in the sector to gauge their responses to the Federal Trade Commission’s move to censure network marketing giant Herbalife.
Herbalife lost over $200 million in distributor refunds when it was revealed the company could not prove what percentage of its product sales, if any, actually reached customers outside of its own network of distributors—in effect, the company implicated as a pyramid scheme in the eyes of the government.
A subsequent FTC ruling stated that 80% of Herbalife’s revenue must come from actual customers lest the company face further sanctions. While these regulations are specific to Herbalife, other companies have taken notice. This has forced companies like TLC to ensure that they have greater clarity about who their customers are, versus who their distributors are.
Licari considers this an opportunity for direct sellers to refocus on end user satisfaction. “If you lead with the product, you have a chance to make a business out of
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Buyezee Appoints Antony Spear As COO
by Ted Nuyten • • 0 Comments
Buyezee announced today that Antony Spear has been named as their COO with immediate effect to assist their CEO Daniela Claudia Szasz as the Buyezee enter their momentum phase of rapid expansion.
Antony has been with Buyezee since their inception over 3 years ago working as their CTO, developing their product range prior to their official announcement of Pre-Launch in March of 2016.
The growth Buyezee has been experiencing has been staggering and the need for a COO with a strong passion and in-depth knowledge of the Buyezee business model is now essential to meet the demands of a growth business.
Antony’s previous position of CTO will now be filled by Chris MacDonald, who also has worked with the Buyezee team and very closely with Antony since inception as their CWO.
Antony Spear commented:
“I am delighted
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Isagenix Appoints Travis Ogden As President And COO
by Ted Nuyten • • 0 Comments
Isagenix International, a leading global health and wellness company, announces Travis Ogden as President and Chief Operating Officer.
Prior to Isagenix, Travis held the positions of Chief Operating Officer and Chief Financial Officer, ultimately aiding his last organization in surpassing its $1 billion mark in annual sales.
“We’re excited to add Travis’ more than 12 years of direct selling industry experience and passion for health and wellness to our Corporate team,” says Jim Coover, Isagenix Co-Founder and Chief Executive Officer.
“His specialization in the cultivation of entrepreneurship and the expansion of health and wellness companies around the world complements our growth initiatives.”
Travis is a devoted husband and father of five children. He and his wife Holly truly embody the Isagenix mission and values.
“As President and Chief Operating Officer, Travis will build upon the tremendous
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Avon Hires New CFO; Former J. Crew COO
by Tina Williams • • 0 Comments
Avon Products Inc. said Wednesday it hired James Scully away from J. Crew Group Inc. to be its new chief financial officer.
Mr. Scully has been J. Crew’s chief operating officer for nearly two years and with the retailer for a decade. His exit follows the departure of Stuart Haselden, its chief financial officer, earlier this month. Mr. Haselden left to join Lululemon Athletica Inc. as its CFO.
J. Crew is contending with falling shopper traffic at its stores and the retailer recently wrote down the value of its stores by more than half a billion dollars, while leaving its online operations unscathed, an indication of the toll that e-commerce is taking on brick-and-mortar retailing.
“Jim’s departure comes at a time when we are looking at the way our team and business is structured,” a company spokeswoman said in a statement. “Retail has been evolving quickly and we want to ensure we are set up for ’the new world’ as we move forward.”
The spokeswoman said J. Crew had already hired an executive search firm to look for Mr. Scully’s successor. Joan Durkin, its chief accounting officer, will temporarily fill the role of CFO, while it looks for a permanent replacement.
Avon said Mr. Scully, 49, will join the beauty products