By Dawn Berryman Have you recently started a business, or are you in the process of launching one? Have you chosen a name for your business? If so, how did you go about it? A name leaves a first impression. A name gives a customer their first glimpse into your company and what you do. […]
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Every element of your company logo sends a message. Its colours represent your brand’s core values, attributes and benefits. Its lines, shapes and fonts convey valuable information, too. For these reasons, throwing together any old logo, without consultation with a professional, can be detrimental to your brand. Sammy Blindell, founder of marketing company How to Build
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