Modere, a healthy, safe and clean-lifestyle brand of dietary supplements, household and personal-care products with a presence worldwide, today announced that Asma Ishaq, the President of the company’s Collagen Sciences division and its Chief Industry Relations Officer, will become Chief Executive Officer (CEO), effective immediately.
Modere is a Triple A classified opportunity by Business For Home, the top rank.
She succeeds Robert S. Conlee, who will become the company’s Chairman.
Ms. Ishaq has significant experience in skincare and nutritional supplement manufacturing, product development and formulation, across multiple distribution channels. Ms. Ishaq has served the direct-selling channel on the DSA Board of Directors, the nutrition industry as a Committee Member on the Council of Responsible Nutrition and the personal care industry as an advisory panel member of the International Fragrance Association of North America (IFRANA).
Ms. Ishaq is also a celebrated speaker who has spoken at dozens of conferences and appeared on TV and radio programs. She earned her B.A. from the University of California, Berkeley, and, as a Ben F. Love scholar, received a dual M.B.A. in finance and marketing from Rice University.
Throughout her extensive career, Ms. Ishaq has maintained a clear vision to establish innovative concepts in health and beauty. Co-founding Jusuru International Inc. in 2009,
The Direct Selling Association (DSA) at its annual Board of Directors meeting announced that Asma Ishaq, president of Jusuru International has been appointed to its Board of Directors.
Joe Mariano, DSA president, said, “We’re honored to have Asma Ishaq join the DSA’s Board of Directors. Her valuable insight will help shape the future of our distribution channel. I’m proud to have watched Asma’s company grow since its inception. I look forward to her many forthcoming contributions to our industry’s success.”
As President of Jusuru International, Ishaq has united experience and vision to establish innovative concepts in health and beauty.
Her extensive background in product development, formulation, and manufacturing of nutritional supplements and skincare has been conducive to the marked success of Jusuru’s Liquid BioCell®, the premiere line of patented liquid collagen and hyaluronic acid
Informa Exhibitions has named Liquid BioCell™ Life by Jusuru International as the winner of the 2015 SupplySide CPG Editor’s Choice Award in the joint health category.
One 2015 consumer packaged goods (CPG) product was selected by the SupplySide editorial team for achievements in innovation and market impact in the joint health supplement category. Liquid BioCell™ Life was named as the winner for the Editor’s Choice Award for having the best joint health nutritional supplement. Primary consideration for the award was given for unique formulation based upon research results, proof of high quality, certifications, branded ingredients, delivery innovation, and transparency in the supply chain. Liquid BioCell™ met the judging committee’s high standards according to these areas of product evaluation.
The announcement was made at SupplySide West 2015 during the SupplySide CPG Editor’s Choice Awards Presentations,
At their 6th annual national convention, Rise to Enterprise 2015 (R2E15), Jusuru International announced the launch of two new product extensions, an expansion plan, and a new business system, all strategically designed to set the stage for the company’s next phase of growth.
Liquid BioCell™ PURE, a liquid nutraceutical, was launched to strategically expand Jusuru’s market, both nationally and internationally. As an extension to Jusuru’s signature Liquid BioCell™ product line consisting of LIFE, SPORT, and SKIN formulas, Liquid BioCell™ PURE meets the needs of consumers with special dietary restrictions. The new PURE formula consists of pure, concentrated Liquid BioCell™, has less than 5 calories per serving, and is sugar-free with zero carbs.
Additionally, the company launched Liquid BioCell™ Singles, single serving pouches of each of its liquid nutraceuticals. Liquid BioCell™ LIFE, SPORT, SKIN and
Jusuru International’s flagship product Liquid BioCell™ was awarded Winner of the global 2015 NutraIngredients Readers Choice Award. The industry-wide recognition was given to the best ingredient, product, and research during an exclusive awards evening and dinner on May 6th, 2015 in Geneva, Switzerland among the leading and most innovative companies in the global nutrition industry.
“It’s a true honor to receive this award and we appreciate the judging committee, VitaFoods, and NutraIngredients for recognizing innovative, evidence-based products like ours. It’s important to our consumers to know that these world-renowned organizations have given their seal of approval on the research, effectiveness, and quality of our products,” said Asma Ishaq, president of Jusuru International.
200 people from the European and international food and nutrition sectors helped 2 finalists and seven winners celebrate at the inaugural NutraIngredients Awards.
Jusuru International has been awarded the 2015 DSA Ethos Award for the successful repositioning of its flagship nutritional supplement, Liquid BioCell™ Life, and the relaunch of its company brand with a new name, new logo, new packaging, new products, and new messaging.
The DSA Ethos Awards are designed to identify and promote programs that serve as examples of direct selling at its best.
“DSA congratulates Jusuru International for their outstanding accomplishments and contributions to direct selling,” said DSA President Joseph Mariano. “This program is an excellent example of the creativity and innovation that continue to drive our industry.”
Jusuru International was launched in 2010 with its flagship product called Jusuru Life Blend, that improves joint mobility and lubrication, reduces discomfort, and promotes healthy cartilage and connective tissue. It was also clinically shown to reduce wrinkles