Tag Archive for Advertising

The Middle Class Is Dead. Spend Your Advertising Dollars on This Demographic Instead to Triple Your Profit.

by Corey Zieman • September 5, 2023 • 0 Comments

If you’re only focusing on the middle class, you’re missing out on a ton of money. Here’s the group you need to be targeting instead.

Why the Death of Cookies Will Make Online Advertising Better

by Kimberly Zhang • September 4, 2023 • 0 Comments

Third-party cookies are going away in 2024. When that happens, marketers will be able to re-engage with consumers in exciting new ways.

Streaming TV Is the Future of Advertising — Without Breaking the Bank

by Joshua Kreitzer • April 1, 2023 • 0 Comments

Today’s consumers expect personal, impactful ads. There’s an advertising method that can get you there for half the price, making it the next frontier in digital advertising.

Where Is Lindsey Lohan Now? Making Christmas Videos for Pepsi

by Jonathan Small • December 3, 2022 • 0 Comments

The Mean Girls star appears in a new ad campaign promoting Pepsi and milk, or ‘Pilk’ for the uninitiated.

Want to Keep Shoppers Coming Back? Here's What You Can Learn from Craigslist

by Ben Crudo • October 24, 2022 • 0 Comments

The classifieds site of the ’90s may be old-school, but what it lacks in aesthetic it makes up for in practical allure.

5 Unspoken Rules You Need to Know When Starting a Media Agency

by Matthew Nunn • October 7, 2022 • 0 Comments

In spite of the challenges involved in building a media agency, the right strategic moves can bring immediate success.

4 Digital Advertising Predictions You Need to Keep Your Eyes On

by Christopher Massimine • September 5, 2022 • 0 Comments

With companies tightening their spending budgets, it’s time for advertising to innovate.

Great Ads Are About Consumers, Not Technology

by Jason Wulfsohn • July 4, 2022 • 0 Comments

Too many of us have put technology first, ignoring the user experience and what consumers actually want. These tips will help you get back to the basics and focus on people, not tech.

What's Driving Advertising M&A in the Year Ahead

by Rajeev Goel • May 30, 2022 • 0 Comments

The evolving media landscape is creating new opportunities for revenue, influenced by several converging factors. This has laid the groundwork for unprecedented advertising-related M&A activity this year.