Piggybacking is an old staple in a content marketer’s toolkit. I’m sure most of us can think of some truly inspired, ingenious and downright hilarious examples of brands tying their names to events, popular culture or trends to piggyback on their popularity. When a brand gets it right, it can work brilliantly, showing your business
The post Piggyback content: top tips for small businesses to get it right appeared first on Small Business.