Customer service should be at the heart of every organisation. But clearly this is not the case for all businesses if the 2016 Aspect Consumer Experience Index is anything to go by. According to the survey, 58 per cent of people surveyed feel under-appreciated by the companies they do business with. For any business, the main
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Monthly Archives: June 2017
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Lessons learned from the Uber CEO crisis
by Owen Gough • • 0 Comments
In this SmallBusiness monthly series of ‘Lessons Learned’, Jennifer Janson, author of The Reputation Playbook and chairman of Six Degrees, will assess how a company recently in the news has handled a crisis, and provide top tips for small businesses to handle a crisis in the best way possible: Mid-June saw Trevor Kalanick, founder and
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Big content, small budget: How to make video formats work for your business
by Owen Gough • • 0 Comments
Enough of all the stats about the rise of video in marketing. If you don’t know it’s the next big thing, you must have been living under a rock. What we want to discuss is how small brands with low budgets can jump on the video bandwagon without shelling out thousands of pounds they simply
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Seven marketing mistakes to avoid
by Owen Gough • • 0 Comments
Marketing your business doesn’t need to be hard or expensive. In fact, the more creative the better. This approach can often lead to more traffic, customers and conversions. Sounds great, right? Well yes, but going off-script also has the potential to land you in some serious hot water. So, what’s causing these issues? People often
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Office space saving ideas
by Owen Gough • • 0 Comments
With the ever-growing population, saving space has become a big issue everywhere. Whether it is your home or office, creating more space around in your working environment will bring a number of benefits. When thinking about how to best utilise your office space, it’s important that you manage the space with the aim of increasing
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The future of digital marketing; to Snap, or not to Snap?
by Owen Gough • • 0 Comments
Marketing and multi-channel sit hand-in-hand these days. Reaching customers and prospects ‘in the right place at the right time’ means Facebook, Instagram, Twitter and now Snapchat are all relevant channels for businesses. But will this always be the case? Looking back ten years, the way we interact digitally has completely changed. The days of topping
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9 Crucial Tips to Protect Your Small Business From Credit Card Fraud
by John Rampton • • 0 Comments
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To Understand Today's Cyber War Study Cold War Spycraft
by Avi Chela • • 0 Comments
High tech attacks on our democracy are based on strategy and tactics straight out of a spy thriller.
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Sunrider Founder Awarded Honorary Doctorate Degree
by mallen@directsellingnews.com • • 0 Comments
Dr. Tei-Fu Chen, the world-renowned herbalist and founder of Torrance, California-based Sunrider International, was recently awarded an honorary doctorate degree by his alma mater, Kaohsiung Medical University (KMU), in Taiwan.
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Nu Skin Expands Its Scientific Research in Skincare Devices
by mallen@directsellingnews.com • • 0 Comments
Scientists at Provo, Utah-based Nu Skin Enterprises Inc. recently presented insights on advancing the understanding in the development and efficacy of skincare device technology at conferences in the United States and China.