Struggling In China, Amway Bets On Technology For Turnaround

According to an intreview with Reuters:
Amway is looking to rebuild its business in China with the help of improvements such as an online ordering platform for its agents and experience centers, as sales in the country have fallen over the past three years.
Two decades after entering China, the country remains the biggest global market for the Michigan-based firm, representing about 30 percent of its $8.8 billion in total sales last year.
But China revenue has contracted from nearly $4 billion in 2013, to reach 17.7 billion yuan ($2.57 billion) in 2016.
“We’re struggling a bit here now,” Doug DeVos, Amway’s president, told Reuters in an interview late Tuesday in Beijing.
DeVos said the China business was suffering from “a direct selling cycle” and faced growing competition, with more than 90 direct selling companies now


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