EDC bucks Amazon, Retools Home Book Sales

 
Pitching in on a night shift at the warehouse or offering advice on packing boxes isn’t usually in the job description for a company president and CEO.
Neither is dancing on a desk when the stock price hits a milestone. Or posting funny videos to a Facebook fan page started by two sales consultants.
But for Randall White, it’s all part of the fun at Educational Development Corp., the children’s book publisher and distributor he joined in 1983. The company took the No. 2 spot in this year’s Oklahoma Inc. rankings, up from No. 22 in 2014. 
EDC sells to bookstores, online and through multi-level marketing. It’s the sole U.S. distributor of the popular, award-winning Usborne line of children’s books from the United Kingdom. The company also owns Kane Miller Publishers, an international children’s book

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