President of the US Direct Selling Association (DSA) Joseph Mariano writes in the Morning Consult about the role of innovation and technology in the rise of the sharing economy and draws a parallel with the thriving Direct Selling industry in America.
The recent debate swirling around the so-called “gig” economy has policymakers at all levels paying closer attention to – and even weighing in on – the status of independent workers and how they’re faring in today’s economy. And while many consider this a relatively nascent issue that has arisen alongside the advent of new ride- or real estate-sharing services, the fact is, independent workers have been an important part of our economy for years. In reality, what’s changed more recently is not the sudden emergence of this workforce, but rather the