We have received many questions how we calculate the Direct Selling momentum ranks. As we do not want the many “Copy Cats” on the Internet to steal our setup, we do not disclose our algorithm.
What we will disclose with this article is a small part of our key indicators, the Facebook “Talking About”, you find that on the company Facebook page – under likes.
This is the actual number of people who are ‘engaged’ and interacting with that Facebook Page. The people who actually come back to the page *after* liking the page. This include activities such as comments, likes to a post, shares, etc by visitors to the page.
A company can “Buy” Facebook likes and some companies do….. however “Talking About” is hard to influence. Rule of thumb of “Likes” vs