Monthly Archives: December 2014

SOZO Global Enhances Ignite® Product Line

SOZO Global, an entrepreneurial direct selling company expands its Ignite® energy drink product line with the launch of a new natural drink mix in the United States and Canada.
Ignite® Natural contains no harmful chemicals, artificial colors, artificial flavors or artificial sweeteners. Powered by a high antioxidant superfruit, CoffeeBerry®, it also contains healthy vitamins C and D. The caffeine used in the formula is a naturally occurring source of caffeine – unlike many other products on the market that contain a synthetic source.
Ignite Natural was previewed at the SOZO 2014 National Empowerment Convention in St. Louis, Missouri, where co-founder / director Larry Cantrell announced, “This is a great-tasting and natural alternative to other unhealthy energy drinks on the market.” Mark Adams, CEO and co-founder of SOZO also commented, “Energy Drinks are over $12 billion in the United States alone. We plan on taking our product to a global audience.”
SOZO will engage its independent active distributors with an I IGNITE video contest to show how they are using the Ignite Natural energy drink to “ignite” their day.
SOZO Global is a healthy lifestyle company founded in 2009 with its headquarters in Austin, Texas. SOZO products are sold through independent Distributors


Direct Selling Sales In India Up Just 4.3%, Policy Uncertainty Blamed

The Indian direct selling industry grew 4.3 per cent in 2013-14 and achieved sales of Rs 7,472$ crore, a sharp decline from previous fiscals, according to the industry’s annual survey conducted by the Indian Direct Selling Association (IDSA) and the PHD Chamber of Commerce.
Sales grew at 12.2 per cent (Rs 7,164$ crore) in 2012-13 and 22 per cent (Rs 6,385$ crore) the year before. The survey estimates industry turnover at about Rs 24,000$ crore by 2019-20.
“The dip in sales is on account of lack of policy. There is no clarity and the industry faces much uncertainty. That’s what we’ve been asking the Government for over the last six or seven years,” said Chavi Hemanth, Secretary General, IDSA.
Reports indicate that the Finance Ministry is looking to make changes to the Prize Chits and Money Circulation Scheme (PCMCS) (Banning) Act of 1978 to prevent the spread of ponzi schemes. However, direct selling companies have often come under the scanner of the Act, evidenced by the arrest of Amway CEO William Pinckney and two company directors in Kerala last year.
“The Ministry of Consumer Affairs (MoCA) has also come forward to support the industry and frame a separate law. What shape it will take


Interview with Liz Searcy — Professional Résumé Writer and Owner of Celebration Career & Business Support

Tell us a little bit about your entrepreneurial journey. It’s quite a fascinating journey! In the 80′s I worked as a job coordinator for a staffing company and then was promoted into management. Working in staffing made me realize how much I loved seeing unemployed individuals land good jobs and be able to provide for […]